UX Campaign Concept / Spotify
After analyzing Spotify’s marketing, interactive campaign extensions were designed as an addition to their current marketing efforts for conceptualized for social media and an in-app experience in collaboration with Coachella.
Much like Spotify’s existing annual ‘wrapped’ campaign, Spotify could take it a step further by creating customized in-scroll ads on Instagram. Each post would be much like the current wrapped featuring listener data. Based off of the listener’s current data, a link would be included in the post providing personalized playlists or concert tickets.
The most popular listening platform could consider collaborating with the biggest music festival, Coachella. An app concept and interface was designed to partner with the collab experience. Spotify would have experiences and activations throughout the concert grounds, which could be found all in-app, along with concert scheduler, map, and other information.
Designed an Instagram filter that went live from 2020-2021. The filter gives users an opportunity to interact with the platform by finding their ‘best artist match’ that’s mirrored on the users forehead. Not only is this a fun way for users to interact with the brand, but users are likely to re-share on their own stories which results in user generated content.
