The Process
The graphic design process is just that, a multi-step process. There’s many steps in between from the initial approach of a client to the final visual piece. The process isn’t just a first attempt at putting some images on paper. Like a lot of things, the steps and duration vary between type of project and people.
This breakdown of this process is based on one of my latest designs for a therapy service logo, which is typically the process loosely applied to other projects.
First and foremost, the process begins with a brief. In the brief, the client tells me the ways they plan on using the logo, if they already have some inspiration or colors they’d want incorporated, the timeline, and name of the business. In some cases, some of these details like style or name might not be provided.
Next step is to research competitors in the industry to gather an idea of what is out there and who the target audience might be.
From there, all ideas are collected on a page that resembles a moodboard with colors, icons, words, or whatever it might be to help serve as a visual point to draw ideas from.
Thumbnailing or sketching ideas on paper or loosely vectorized drawings help create an anchor of concepts.
Some concepts are then further developed and refined.
Those refined concepts are further explored through a color study, followed by a type study.
The top 3-5 refined choices are sent to the client for feedback.
This feedback and revision phase could take a few turns. Depending on the client, it’s important to clarify from the start how many rounds of revisions are going to take place during the process. Also, this step could be a redo of steps 4-6, depending on the client’s preference.
A final client approval is required for sign off.
Depending on prior arrangements, a final invoice is sent to the client.
A final delivery of all assets are passed off to the client. This includes all variations of the logo or design for their use.
After a final send off, clients might reach out for different versions or help using files. This post-send off should be considered or written into the contract.
Again, this process can vary on number of steps and some clients may have different requirements. Overall, this is the base of the general process for designing a logo for a private client.